Challenge
Create a distinct, memorable brand in a saturated delivery market, where speed is expected, but trust and personality are often lacking.

Transformation type

Purpose & Brand Transformation

Story
ElitePaket entered the Swiss logistics space ready to move fast, but their identity didn’t. In a field dominated by lookalike giants, they needed to stand out, not just as efficient, but as reliable with character.

We reimagined ElitePaket as more than a courier, it became a connector. We built a bold, clean visual system anchored by a vivid orange truck icon, symbolizing motion and energy, set against a deep blue for trust and precision.

From delivery vans to mobile screens, the new identity brings clarity, visibility, and personality to every touchpoint. ElitePaket now looks and feels like the fast, dependable service it is, one that delivers confidence as much as parcels.